Proximity marketing is an extremely useful tool to know the behavior of users through targeted surveys and content aimed at users at the right time. The Tec de Monterrey wanted to know in detail the experience of the students in common areas, so that it could send the content directly to the users' phone when entering spaces such as the cafeteria, library, among others.
Integrating loT devices, in this case beacons, involved the development of specific communication protocols for each provider and type of device. Finally, it managed to have more that one communication protocol, allowing the user to integrate into different types of beacons resulting in lower costs for the devices.
The project was thought for active tracking of assets around the campus, further inspiring the use in other business cases like polls, and benefit notifications where applicable.
Josué Iván Rodríguez
Elastic Cloud Compute
Director of new business