An ideology and a process concerned with solving complex problems in a highly user-centric way.
Design Thinking coaches the teams to take an empathic client's perspective, for which they are building products, to truly understand the main needs that are trying to be solved.
With empathy for the end-user, creativity to solve the problem and rationality when making choices, the team should come up with a group of solutions, that not only satisfied the needs but are technologically possible to run and affordable.
The Design Thinking practices must be applied continuously by the team, to ensure the projects are on the right path, and to adjust them on-time in the appropriate way.
Director of new business